Today, I will talk about how to keep your audience stay on your website longer and how to lower your site’s bounce rate percentage. What is bounce rate? Bounce rate will show you the percentage of audience that landed on a certain page on your site but bounced back right away without doing any other thing.
Do you know your site’s bounce rate? If you don’t know, I suggest you look at your site’s analytics. When it comes to running a website, you want your bounce rate to be low. It is not ideal to have a bounce rate that is higher than 50 percent. If you keep your bounce rate low, your site will significantly improve in terms of average session duration, conversions, and page views.
Moving on, here are some tips that can help you keep your audience stay on your website for a longer period:
• MAKE SURE YOUR SITE IS EASY TO NAVIGATE
When a lot is going on a website, it can get confusing for visitors. A way to make your audience stay longer on your site is to keep your a well-organized menu. By having a simple UI, your visitors can navigate around your site without hassle. Keep it simple and highlight the pages you want your audience to check out. You can also incorporate navigation menus to your blog sidebar but make sure it is simple and neat.
• CREATE EASY-TO-READ CONTENT
Your audience will appreciate content that is easy to read. If you tend to post in an unorganized manner, you will surely lose your audience. By writing short and concise paragraphs, your audience will likely stick around longer and read your content until the end. You can also include images to help invite your readers through the whole post (see: What Are Royalty-Free Images and Where to Get Them).
If you’d like to know more tips about creating easy-to-read content, refer to Important Tips to Make Your Blogs Easier to Read.
• MAKE THE MOST OUT OF INTERNAL LINKING
Every time you make a new post, you should find organic ways to incorporate links to related posts found in your site. It is also essential to edit old posts so you can include related links to any new content that you make. When using internal links, make sure you only include links that are related to the topic. When you take advantage of internal linking, you are enticing your audience to stick around your site longer. This will also help you keep your bounce rate percentage low.
• IMPROVE YOUR WEBSITE SPEED
One of the crucial things you need to do to keep your audience stay on your site longer is to make sure your website is working fast. Your website speed really matters so that your readers can quickly move from one content to another.
If your website takes too long to load, your potential visitors will most likely leave your site right away. Using of images can have a huge impact on your site’s loading time. If an image is too large, you can compress it to reduce the image size. If you are currently using WordPress, you might be interested in Ways to Speed Up Your WordPress Site (Part 1).
Now that you know these tips, your overall website performance will increase to a large extent. Hopefully, your audience will stay on your site for longer as well. For my next topic, we will talk about the things you will need for a successful website.