Tao of SEO, SEO Philosophy
Tao, pronounced Dào, is a Chinese word translated as way, path, route. It is more loosely defined to mean doctrine or principle. As a verb, it means “speak.” In modern usage, it means philosophy.
SEO, Search Engine Optimization, is the art and science of improving the ranking of a website or a web page in organic or natural, non-paid, search results. SEO systematically organized and skillfully executed directly improves a client’s bottom line.
This document “speaks” of our SEO Philosophy. An organization’s philosophy reflects their paradigm or way of thinking. How an entity thinks affects how it operates and executes its mission. A company’s philosophy directly affects its clients’ success. There is an old Chinese saying: “The fish stinks from the head.” What this means is that the success or failure of an organization depends wholly on the tone its leaders set.