Most of what you read about SEO on the internet is entirely outdated. The majority of today’s SEO “experts” focus on your website’s organic rankings but boosting organic rankings won’t help you rank on Google Maps. If most consumers in Hawaii are using Google Maps to find the goods and services they need, there is no point in spending advertising dollars to rank your website organically.
To better understand why ranking on Google Maps is so important, take a moment to consider your own Google search habits when looking for a product or service. Imagine you’re searching for an auto body repair shop. You type “Hawaii auto body repair shop” into the search engine toolbar. Google processes your search and returns a series of nearby Hawaii auto body business listings in Google Maps.
Take special note that all of the listed businesses are located near your present location. While other markets often produce similar results, Hawaii is unique in that ALL of the results are localized. This is an important distinction and is often overlooked by web designers and SEO professionals if they’re not familiar with Hawaii.
After taking a brief look at the businesses listed on the Google Maps page, you next focus on the reviews, probably reading a few before making your choice. It’s likely you paid special attention to one or two negative reviews (more on this phenomenon later). Notice that you never once paid any attention to the organic website rankings. Successful Hawaii SEO must acknowledge that Google Maps is the vehicle through which real people find real businesses.
Almost everyone uses Google the same way as you do. These same search engine patterns are repeated by millions of Google users every day. What does it all mean? If your website isn’t ranking on Google Maps, nobody is going to find your website. If they can’t find your website, how will your business succeed in a place where almost everyone uses Google Maps to find what they need?
It’s highly likely that you’ve been taught about Hawaii SEO is entirely outdated. The success of your business depends on an effective SEO strategy. Our methods are proven and have withstood the test of time. What are you waiting for?