On Principles of a Good Website (Part 1), I discussed three principles when you want to have a good website. Like I said on my previous post, the usability and utility of a website determines its success. Website design does not automatically pertain to how it looks like, but rather on how it works. Also, if you want to rank well on Google, ensure the effectiveness of your website.
Moving on, here are more principles that can help you have a good website:
Don’t waste the user’s patience.
When you offer your visitors services or tools, try to keep the requirements low. When you keep the requirements minimal, it does not only contribute to having a good website, it can also help you in gaining more website conversions.
When a website requires less action from users to test a service, it is more likely that they will actually try it out. So, the best thing you can do is to let users try out your services without forcing them into sharing private data. It’s impractical to force users to fill out forms for a service they might never use at all. To put it simply, remove all barriers. If you require registrations first, it will be an impediment to user navigation.
Create content with effective writing.
When you create content, it’s essential to adjust your writing style to user’s preferences. When you write in long text blocks, it’s likely that users won’t read it. To achieve effective writing, you have to write with short and concise phrases. Make sure you are being direct to the point. Also, if you want to learn more about writing content, read Essential Writing Tips For Blogging.
When you present information to the user, make sure you are presenting it clearly. You can do this by using plain and objective language. Aside from that, you can also incorporate visual elements to achieve a scannable layout.
In every web design project, the TETO-principle should always be applied. TETO means “Test Early, Test Often” When you conduct usability tests, it can provide significant insights about problems and issues related to a provided layout.
Here are some important things you should keep in mind when conducting tests:
- Testing is an repetitive process. This means that when you design something, you have to test it, fix it and then test it again. It is important to test it again because there might be problems that haven’t been found during the first round.
- Usability tests always produce beneficial results. After every test, you’ll either be directed to the problems that you have or you’ll be pointed to the lack of major design flaws. Either way, both cases can be a useful insight for your project.
As a conclusion, when you keep in mind all these principles of good website design, you will be able to create a functional website. When these principles are utilized correctly, you are one step closer to having a successful website. In line with this, read What A Successful Website Needs to know more about the things that make up a successful website. Also, if you want to create a minimalistic web design, refer to Tips in Achieving a Minimalistic Web Design.