This is the third and last part of our discussion about website conversions. If you want to read the previous part, read Tips on How to Generate More Website Conversions (Part 2). So, when maximize your site conversions correctly, there will be a lot of benefits. For example, you can boost your profits by increasing the conversion rates of your website. The main point here is to be able to generate website conversions in the cheapest way possible.
If you want to know more about website conversions, here are more tips that will help your site convert:
Study the Gutenberg Rule.
The Gutenberg Rule (also known as the Gutenberg diagram) is the concept about a habit of reading that is prominent in the western world, which is reading from left to right, top to bottom. The diagram has four quadrants: Primary Optical Area, Strong Fallow Area, Weak Fallow Area, and Terminal Area.
As our eyes scan the page from top left to bottom right, the diagram suggests that the bottom left area of the page usually gets the least attention. So, how can we apply this concept in getting more conversions? The best thing you can do is to place buttons and calls to action in the bottom right area instead of bottom left.
Incorporate scannable feature lists on your site.
Web visitors often don’t have a lot of patience. This is because the time they’re spending on browsing your website can be the time that could be spent on doing a plethora of other tasks. When people invest their time on navigating around your website, you should offer something valuable in return.
Make sure that you have attention-grabbing offers because if don’t like what you offer, they’re likely to click away. For customers not to get bored, present your information in a way that it’s easy to digest. Make your marketing pitch short and concise. Customers will appreciate it if it’s quick to read and simple to understand.
Try A/B Testing.
A/B testing is also known as split testing. This test basically pits design A against design B to determine which performs better. It is a simple that helps you figure out things like, “where should you place the “Buy Now” button?”
You can use Google Website Optimizer to perform A/B testing on your website. It’s easy to use and all you have to is provide the optimizer with the different assets you want to test. Afterwards, it will randomly load them for your visitors and track which leads to better conversions.
Post testimonials on your site.
Another way that can help you in site conversions are testimonials. It is a great marketing strategy as it tells new customers that there are people who use and recommend your products. When new customers see testimonials, it can help relieve their doubts on purchasing a new product or service. Therefore, when they know that there are others who have tried it and liked it, it will make them interested in availing your product or service.
When you post testimonials on your site, make sure it’s a legitimate testimony from someone who has really used your product or service. The best thing you can do is to always add a source.
In conclusion, there are lots of things you can do to generate more website conversions. Make sure to use these tips wisely. While website conversions are immensely important when you want to optimize your campaigns, NEVER obsess over conversions. When you obsess over it, it might do you more harm than good. If you want to read the first part of our website conversion discussion, read Tips on How to Generate More Website Conversions (Part 1).