Previously on Tips on How to Generate More Website Conversions (Part 1), I only gave out three tips. Now, I will share more tips that can further help you in website conversions. In case you don’t know, conversions are important as it helps bring your business closer to making sales.
Nowadays, we can see more and more businesses that are expanding their presence online. If you are a business owner and your business doesn’t have an online presence yet, I suggest reading 4 Reasons Why Your Business Needs A Website and MORE Reasons Why Your Business Needs A Website.
Moving on, here are MORE tips on generating website conversions:
Avoid choice paralysis.
Choice paralysis is a phenomenon in marketing. It happens when a user is presented with too many options to choose from. Choice is great but when people spend more time than they should during the selection process, they become paralyzed. When a customer has too many options to consider, they might end up avoiding it altogether.
To avoid choice paralysis, you should make it easier for your customers to find the product or service that is right for them. Talk about what each option is best for, and then suggest what they should choose. If possible, you can also incorporate visuals to highlight the most popular product and steer the customer’s attention towards it. However, if they are still confused, you can put a “default” choice.
Show the product to your customers.
Think of yourself as a customer. You go to a physical store and you look at the products. You take time in examining it. Sometimes when the products are on sale, you can even get a chance to taste it. By gathering the information you need from there, you can decide whether to buy or not.
That is exactly the same thing you should do when you are selling products or services online. When you show your product to your customers, make sure it looks appealing. Even if you sell intangible goods like software applications, it is ideal to give your customers an idea of what it looks like. Appearance can be an indicator whether a product is usable or not. This is known as the aesthetic-usability effect. By providing attractive, high quality photographs of your product, you are letting people imagine your products and services.
AIDA stands for: Attention, Interest, Desire and Action. It is is a well-known strategy in sales. AIDA is relatively simple and describes the sequence of events you should aim for to get a sale. Here is the sequence you have to go for if you really want to make a sale:
- You must successfully capture the attention of your potential customer. Once you get their attention, win their interest by explaining how your product or service can greatly help them.
- When they’re finally interested, generate a desire in them for your product. Tell them about the benefits it would bring.
- The last thing you have to do is you need to get these people to act. By act, it means purchasing the product or signing up for the service.
If people really want your product, all they need is a button to check out. However, if they are still unsure, try to present a limited-time offer. This can create a sense of urgency and motivate them further to act.
In conclusion, even if you have a great-looking website, it is not enough to sell the products or services. You have to utilize marketing strategies to make more conversions and sales. The discussion about website conversion is not done yet as I have more tips to discuss on Tips on How to Generate More Website Conversions (Part 3).