Currently, many people from all over the world prefer to shop online rather than buying in stores. As years pass by, ecommerce has brought convenience to every customer. With just one click, you are able to buy the things you want.
In order to be able to persuade customers to buy stuff online, you must learn the art of do-it-yourself product photography without having to spend too much on equipment. Product photography is beneficial when it comes to ecommerce website strategy. With product photography, you will be able to give your customers clear, striking images of the products that you sell.
1. Use Your Smartphone Camera
You do not have to feel afraid to use your smartphone camera when it comes to product photography. You do not have to be intimidated if your competitors use high-end cameras, you just have to make use of what is readily available. While older smartphones only had 4 megapixels camera at most, newer smartphones have more megapixels and improved image sensors than ever before.
2. Prepare Your Tripod
With tripods, you do not have to worry about blurry images as it keeps your phone completely still. You will be able to capture quality product photos with the aid of tripods. You can actually choose between traditional and flexible tripods. The traditional tripod can be extendable up to five feet high while the flexible tripod is roughly a foot high but you can actually bend its legs to achieve the camera angle that you want.
3. Artificial Light versus Natural Light
Photos look much better (or worse) when it is taken under certain types of light. You have to know the difference between artificial and natural light to be able to know in what kind of lighting your product will stand out best.
Artificial light refers to light coming from candles, fire, and light bulbs. It is also known as hard light. Artificial light helps highlight the physical details of a product in order to impress an online shopper.
Natural light, also known as soft light, refers to sunlight. Soft light can reduce shadows without forming additional shadows. Product shots will look better in natural light if the product is meant to be use outdoors.
Generally, you should select one type of light per photo — natural or artificial. You do not want to ruin the image quality of your product photos by using both at the same time.
4. Provide a Wide Selection of Images
Lastly, I would like to remind you that you should not stop at one photo. Each product should have various angles. For instance, consider how a customers holds and uses the product. Just by looking at your website, customers can already see if it fits their style or not.
So, if you are selling clothes, it is not enough to present it hanging on a rack. Instead, you should have a model or use a mannequin to present it well. Use different colors that will highlight the product. You can even apply colors that contrast the product in order to help it stand out. Again, shoot images from different angles and perspective.
Next? Learn about royalty-free images and where to find them.