If you want your blog posts to be seen and read by many people, then apply the Things to Do Before You Publish a Blog Post. Below, I have curated the third and final part of the series. Read and follow them carefully if you want your posts to be noticed.
7. ADD LINKS TO OLD POSTS
You are telling people to check out website in order for people to see what you have to offer. How can these people explore your website if you don’t link relevant pages together? This is the purpose of adding links! Of course, you would want them to stay longer on your website. You would want them to explore your blog posts.
Adding links will give them just that; they will have further reading about a topic they are interested about. Provide additional information about your point by redirecting them to another post. This may be a tutorial or simply just an additional information about a topic.
So, take time to add links to your old posts and refer them to newer ones. Same goes for the new posts, redirect people to the previous related post. Linking related articles together will help increase your page views. Visiting more pages would mean more time spent on your site!
8. OPTIMIZE YOUR POST FOR BETTER SEO RANKINGS
Search Engine Optimization (or SEO) is important part of websites today. If you want to get noticed by search engines, especially the tech giant Google, you need to follow their rules. Refer to the Google Webmaster Guidelines to know more on how you are going to optimize your website.
Stay updated on the latest news posted on Google Webmaster Central Blog to know the changes in crawling and indexing websites. Search engines, like Google, will bring traffic to your site, and it will only happen if you SEO optimize your blog posts and web pages.
9. DON’T FORGET TO ADD TAGS AND CATEGORIES TO YOUR POST
So, what are categories? Think of it this way: categories are like the chapters of your blog. In order to bring order and structure to all your posts, you will categorize them into different sections. Categories will be about the general gist of your post.
Meanwhile, tags are very specific identifiers of your posts. For instance, if you added a category of desserts, and tags your tags will be cookie recipes, cake recipes, pie recipes, and so on. The same is true if you add a category of wardrobe, you would have specific tags about tank tops, maxi dresses, formal dresses, sweaters, and etc.
Basically, tags and categories are there to help your readers narrow their search. With these things added, the readers can easily find the specific content they want. First, they can click on the broad categories provided, and then, they can proceed to clicking the specific tags.
Now, I am done discussing what to do BEFORE you publish a post. For my next post, I will be discussing what to do AFTER you publish your blog post. Don’t miss out on this new series of tips!