Previously, I discussed All About SEO. Now, we will talk about why your website needs SEO. When you are running a website for a first time, you can’t expect to gain a desirable amount of traffic right away. This is where SEO comes in. By optimizing your website on search engines, SEO will allow you to gain more traffic for your website. You might be wondering “What other things can SEO do for my website?“, here are some reasons why your website needs SEO:
Your website will rank higher on search engine results.
When you practice sustainable SEO on your website, you are enabling your site to rank higher in search engine results. SEO will really help your site, especially in visibility. Users will immediately see your website if you rank high in search engine results. If you are running a business-oriented website and you don’t do SEO, nobody will see your website and you won’t have any sales at all.
You are building your website’s trust and credibility.
When you website starts to gain more traffic, this means that people see it as credible and trustworthy. When your website becomes credible and trustworthy, you are increasing its discoverability. It is really important to pay attention to your website’s credibility to gain users’ trust. Factors that will increase your site’s credibility are: good on-site SEO, quality backlinks, and social profiles.
Your website will have organic traffic.
In order to complete a conversion or engagement, you should have organic traffic on your website. Organic traffic pertains to the number of naturally generated visits of internet users on a website. When we say naturally generated, it means no money was involved so it wasn’t paid in any way. When you search something, the top results are usually paid ads. However, if you click the results below those paid adds, that is organic traffic. When there are more clicks, your website traffic and ranking increases. Through SEO, you are encouraging organic traffic.
Your website can offer better user experience.
Since people are busy, they need to find the things they want quickly. By having SEO, you are also improving user experience. When someone visits your website, the user experience is crucial in converting visits to sales. If your web page takes a long time to load, there is a high possibility that the user will leave your site. Since you don’t want that to happen, you should improve your website layout and page speed. When you have good SEO, you will have a positive impact on the user’s experience which will benefit your brand.
SEO Is Relatively Cheap
When you use SEO for your website, it will be relatively cheaper than going for paid ads. Having good SEO is an investment and it will benefit you in the long run. SEO is also currently one of the most cost-effective marketing strategies.
Now that we’ve established the reasons why your website needs SEO, you just have to remember that your main goal is to reach your target audience as much as you can. These reasons will put you at an advantage so make sure you apply it to your website. Next, I will talk more reasons why you should have SEO on your website. If you are wondering what investments you can make for your websites, read HERE.