Last time, I talked to you about How You Can Use Microcopy on Your Website. Today, I will discuss about improving user experience and increasing conversions. I will tell you what it’s all about, why it’s important, and share some tips as well. If you want your website or brand to be successful and stay relevant, you must invest in great user experience.
What is User Experience?
User Experience, often dubbed as UX, refers to the overall experience of a user resulting from the use of a product, system, or service. The user experience helps determine whether your website has seen an increase in conversion rates or in bounce rate.
Why is User Experience Important?
If you are running a business-oriented website, a great user experience will help you establish your brand. It can also attract more customers for your website. Another thing that UX can do for your website is to influence your customer whether they should buy your product or not. Investing in great user experience will help you in increasing conversions and creating a strong customer base.
How to Improve User Experience and Increase Conversions
Now that you know what user experience is and its importance, I will now share some tips with you. Hopefully, these tips will help you in improving user experience and conversions.
• Inform your users
You might be wondering, “how exactly will this help me in improving user experience and conversion?”
Users need to know everything about a certain product from its benefit, purpose, and value. When you inform them with the correct information, you are reducing the user’s doubts and establishing trust. Once they know what’s in it for them, you are empowering your users. This will eventually lead to increased conversions.
• Remote user testing
Remote user testing will help you in discovering the ‘how’ resulting in your user’s actions and the ‘why’ causing their thoughts and ideas. Once you get ahold of this insight, you are going to be able to conduct necessary changes to your site that will improve conversions. Famous services like Facebook, Google, and Microsoft also conduct remote user testing to increase conversions, improve overall user experience, and provide better services.
• Great user onboarding
Great user onboarding should reduce time to value, guide users to their success moments, and get them to act quickly. Having a great user onboarding on your website/service can ultimately help first-time users in experiencing the value of your product first-hand. Through onboarding, you are also encouraging your users to engage with your website/service which leads to further conversions.
• Fix 404 pages
Page 404 means the page you are looking is not existing. When a page doesn’t exist, it may be because you mistyped a URL or followed a broken link. While you and your site’s developers know exactly what URLs your website has, your users do not. Oftentimes, when your users stumble upon non-existent pages, they leave your site completely and you don’t want that to happen. You can improve user experience and increase conversions by giving them clear directions as to where you want them to navigate next.
Bottomline, poor user experience usually results in poor conversion rate. In order for this not to happen to your site, you should invest your time and money into improving your user experiences. Once you do this, it will save you from bigger problems in the future. Next, I will talk to you about tips on crafting a 404 page. If you are looking for tips on how to choose the right domain for your website, read Tips in Choosing the Right Domain Name for Your Website.