Previously, I shared Tips in Growing Your Email List (Part 1) and so I will now continue the list. This time, I will talk about the ideal location of your sign up forms and the tips in creating amazing content.
Tip #3: Strategically add sign up forms on your website.
If you want to convince people to sign up, your mailing list form should be accessible. Signing up should NOT feel like a chore to do so. To give your sign up forms the best exposure, you might want to considering placing it in these locations:
A POP-UP INVITE
I hate it when something pops up out of nowhere, but hey, it works! If it’s working, don’t touch it. Just don’t overdo it because pop-up invites can be very annoying. If you decide to do this, do NOT do them all. Just choose one of the following:
- Pop-up window: This displays a popup window on your website. A windowed box may appear at the bottom of the screen at soon as someone visits your site or you can set a delay timer so it will only show up once someone has been on your website for quite some time.
- Pop-up on the top bar: This is pinned to the top portion of your website. No matter where a web visitor goes, the invite will always be on top.
- Scroll activated pop-up: This is to attract people who are scrolling to your website. Once they have been scrolling down, a pop-up will stop their tracks and invite them to sign up.
#2: TOP OF SIDEBAR
Usually, the side bar is where you would see the recent updates of a site, the list of blog posts, and other related news. So, it is only appropriate to add an email sign up box at this location. For sure, audiences will refer to the sidebar for quick navigation, and thus, they will always see your your email list invite.
#3: AFTER YOUR BLOG POST
Most people don’t just go to your website directly. Instead, they discover is through marketing promotions on social media or referral from their friends. Moreover, they don’t always see your home page so it is also great to an invite at the end of your blog post.
If they have read it until the end, it obviously means that they enjoyed reading your content. So, this is the ideal time to ask them to join your email list.
Tip #4: Create an equally good content.
For you to grow your email list, you have to prove to your readers that you just don’t have good incentives, but you also have good content. The quality of your work should reflect on your blog posts. You should NOT post just for the sake of posting something new.
Content should be useful to your audience. If it is not beneficial for them, why would they want to subscribe to your website? Hence, you should produce content that is helpful to your subscribers. Something that are interested in so they would keep coming back for more.
If you need help in topic ideas, please see Amazing Content Ideas for Your Blog. I also discussed the importance of having an active blog section. Lastly, I talked about Essential Writing Tips For Blogging. Refer to these resources, and for sure, you will be able to publish relevant content.