We learned in Color Psychology: How Colors Influence People that people tend to associate colors with emotions. By studying color psychology, you will know what emotions can certain colors evoke. Use this as an opportunity to know how you will be able to attract your audience.
When it comes to our work, everyone has favorite colors that we will always keep on choosing. However, that isn’t always the case when you have a website. As a content creator, you should know what is the right color scheme for your website. You have to make sure that the color scheme you will choose fits your brand.
In this digital age, people love seeing content – whether it be in a form of video or article. Still, you have to capture their attention first before they even view your content. What is the best way to capture their attention? Color scheme. By choosing the perfect color scheme, you will be attracting a lot of people.
If you still don’t know how to choose the right color scheme for your website, here are some tips that will help you:
• UNDERSTAND HOW COLORS INFLUENCE EMOTIONS
Like I said, every color evokes certain emotion. You have to make sure that the color you are choosing for your website is appealing to your target audience. If you are targeting female audience, it would be ideal to use pink since the color represents femininity. You can learn more about color meanings by reading Color Psychology: Understanding The Meanings of Colors.
• BROWSE FOR IMAGE INSPIRATIONS
Pinterest is the best place to look for inspiration. You can browse through thousands of images until you find something that inspires you. Tip: Pin 10-20 images until you see a pattern in which colors you are particularly drawn to. Aside from Pinterest, you can also check out websites that offer royalty-free images for more inspiration. If you don’t know anything about royalty-free images, check out What Are Royalty-Free Images and Where to Get Them.
• CHECK OUT SIMILAR WEBSITES
It is not a bad thing to check similar websites as yours and take inspiration. There are lots of websites you can take inspiration from but make sure you aren’t completely copying a certain website. You have to be authentic so that your audience will trust you.
• CHOOSE 4-6 COLORS
When creating a color scheme for your website, you don’t want to go overboard. Black and white are not counted unless they are predominant colors in your theme. You should choose two dark colors, two light colors, one bold and/or contrast color, and one neutral color.
• USE AN ONLINE COLOR PALETTE GENERATOR
If you are still unsure about what colors to choose from, you can use an online color palette generator. Remember: do not focus on your favorite colors. Although, you can use them as inspiration to further expand your choices. You can use ColourLovers. Kuler, and Pictaculous to help you generate color palettes for your website.
Finding the right color scheme for your blog can seem like an intimidating process but it will surely pay off. If you choose the right color scheme that’s designed your target audience, you’ve already winning. Next, we will discuss about everything you need to know about typography.