Hawaii Website Design – Color Psychology: Understanding The Meanings of Colors

Last time, we discussed about the influence of colors and some color meanings. Today, we will talk about more color meanings and what significance it has in our lives. For every person around the world, colors hold significance. Aside from the fact that colors influence people, colors also have religious and cultural meanings. Furthermore, colors can also help you in website design.

Colors influence our cognitive skills, modify our decision-making, and affect our moods. In web design, color plays a vital role in how your brand can be noticed by people. Studying the meanings of color can help you attract and connect with your target audience. Color psychology is one way to create a powerful brand.

Choosing the right colors for your brand is very important and it can make a difference. By choosing the colors that best fits your image, you are influencing the way your audience perceive your brand. This is why understanding color psychology is very useful.

assorted-color pencil


In color psychology, black has the meaning of mystery, power, elegance, and sophistication. The color can also evoke emotions such as sadness and anger. Since it is an easy color to read, black is also a popular color for text.

Retailers like Chanel and Nike use black in their logos. This is to maintain a sophisticated, consistent look.


In color psychology, green is highly connected to nature and money. Some of the positive color meanings for the color are growth, fertility, health, and generosity. Although, green also carries some negative connotations such as envy. The color is perfect for brands with great vision.

Brands like Acer, Lacoste, and Starbucks incorporated the color green in their logos. These brands aim to bring freshness and promote relaxation.


According to color psychology, orange represents creativity, adventure, enthusiasm, success, and balance. Orange is an alluring color but it is not as authoritative as the color red. When you use orange, you are adding fun to your website or brand. In web design, they use the color in areas where they want to draw attention too.

Some famous logos like Nickelodeon and Soundcloud uses orange. It is a perfect color for the brands since both brands spark creativity and enthusiasm.


In color psychology, the color pink means femininity, playfulness, immaturity and unconditional love. When you are serving a predominantly female audience, pink is a popular color you can incorporate with your brand. It is seen as a calming, non-threatening color. It is also linked to innocence, hope, and optimism.

Since pink means femininity, it’s no surprise that famous brands like Victoria’s Secret and Barbie use the color laboriously.


When it comes to color psychology, purple means power, nobility, luxury, wisdom, and spirituality. Since ancient times, purple has also been a traditional royal color. However, avoid using purple too much because it can cause feelings of frustration. It could also convey arrogance if used excessively.

Famous brands like Cadbury and Hallmark uses purple in their logos. This is to help their audience associate their brand with feelings of luxury.

Next, we will discuss about essential tips in choosing the right color scheme for your website.