What Are SEO Keywords? and Why SEO Keywords Are Important? have already been discussed. Also, the topic on Where to Put SEO Keywords? is already done. Now, I want to discuss with you the different types of keywords and some examples. This is to help you in effectively conducting your website’s keyword search.
Branded and Non-branded
- Branded search contains a specific brand. Meanwhile, the non-branded terms contains the generic terms related to the keyword.
- Moreover, branded keywords include brand names, parent companies, business acronyms, and anything to do with the brand. On the other hand, the non-branded keywords often relate to a businness campaign or a customer issue.
- Generally, the branded keywords give a website its highest converting traffic since the search has already made up his/her mind. There is an intent to specifically search for the product.
Here are some examples:
- Costco, Target, or Walmart (Branded) vs discount retailers (Unbranded)
- Miami Heat, Los Angeles Lakers, or Boston Celtics (Branded) vs famous basketball teams (Unbranded)
- Asus, Dell, or HP (Branded) vs best laptops for students (Unbranded)
Seed and Page-Specific
- Seed words are your set of initial keywords, and these are the words that you start with. Like a flowering plant, it initially starts as a seed. Meanwhile, the page-specific keywords are the fruits of your growing plants. These are the keywords that you discovered later in the process. As the name suggests, page-specific keywords are only good or suitable for specific pages and not the entire site.
Examples for Macy’s:
- Seed: Shop Fashion Clothing and Accessories
- Page-specific: Women’s Clothing, Jewelry, Watches
Head and Long-Tail
- The head are the terms with the highest number of searches, and the long-tail only has a low number of searches. This is because the long-tail keywords are very specific. The terms in the middle are referred to as the chunky middle or the torso.
- New searches on Google are mostly considered long-tail queries. So, how to differentiate the two?
The Main Difference
- Head Keywords
- High search volume, but low in terms of conversion
- Few words needed, but the competition is high
- Applicable for top-tier web pages because of the user’s multiple search intents
- Long-tail Keywords
- Low search volume, but the competition is NOT stiff. Thus, it is easy to rank for these keywords.
- High converting traffic because the user search for specific words.
- Since it has a specific search intent, it meant for singular web pages.
Here are some examples:
- Head: Taylor Swift
- Long-tail: What is name of Taylor Swift’s pet cat?
Primary and Secondary
- Primary keywords, also referred as the targeted or focus keywords, are the integral keywords in a page.
- On the other hand, the secondary, known as the tertiary or supporting keywords, are the other keywords related to what you are targeting for. Secondary keywords do not have a high priority compared to the primary words.
- Additionally, the secondary keywords serve as the long-tail base in order to give the primary keyword a much needed boost.
Here are some examples for a men’s clothing product page:
- Primary: Hoodies and Sweatshirts
- Secondary: free shipping, exclusive design, customized hoodie
More will be discussed on The Common Keyword Types (Part 2)