Previously, I discussed about Why SEO Keywords Are Important when you are running a website. Today, I will share with you keyword research tools from Google that you can use for free. If you don’t know what SEO keywords are, read more HERE.
Moving forward, here are the keyword research tools from Google that you can use for your website:
Probably the most powerful keyword research tool to ever exist is Google. It has an autocomplete feature that generates incalculable number of keyword ideas. However, Google is only the tip of the iceberg when you use it for keyword research. This multinational technology company offers various other tools that can help you in keyword research, which I will discuss in the later part.
When it comes to understanding search intent, Google is your best friend. So, don’t overlook Google as a keyword research tool. After all, keyword research is not just finding keywords. It’s also about understanding the people who are searching for them and what they really want to see.
The Google Search Console helps you in tracking your website’s performance in organic search. In other words, it shows you data about the keywords that you already rank for. When you use it for your website’s analytics and such, you can actually get a lot of useful insights from Google Search Console.
For example, your click-through rate (CTR) is low even though you rank high on search results. This may be because your page is less appealing than others. You can usually fix this by improving things like title tag or meta description.
Another tool from Google is the Google Keyword Planner. Now, this is a simple option since it only has few basic features. However, even if it lacks the sense of functionality, Google Keyword Planner is still one of the most accurate sources of keyword data on the market. All the data gathered directly comes from Google and the results can also integrate well with AdSense monetization.
If you are running a business-oriented website, it’s best to use Google Keyword Planner. It is free to use so you don’t have to worry about additional costs at all.
Google Trends aims to analyze the popularity of top search queries in Google Search across different regions and languages all over the world. It uses graphs to compare the search volume of various queries over time.
Through its search trends feature, you will be able to identify the keywords you will need to add to your website’s content. By adding trending keywords to your content, your website traffic will significantly rise. When this happens, it helps boost your website ranking on the Google search engine results page (SERP). With Google Trends, you will know the search terms that are increasing in popularity. Make sure to check it from time to time as these keywords might be beneficial to you.
In conclusion, Google can really help you and your website in so many ways. You just have to make the most out of it. Next, I will share more keyword research tools you can use that aren’t from Google. Read How to Conduct Your Keyword Research? if you want to know how exactly you can use the tools I’ve mentioned above.