It’s still quite unclear how much social media can impact search algorithms and rankings since social media and SEO do not correlate directly. However, these two can work hand in hand. If you don’t know anything about SEO, you can read more on All About SEO.
If you want to know how social media can impact SEO, read more below:
1. Social media profiles can rank in search engines.
Social shares may or may not affect a web page’s ranking in search queries. However, your social profiles can actually influence the content of your search results. As a matter of fact, social media profiles are included in the top results in search queries for brand names.
Social media profiles tend to feel more personal so it becomes a great way to instantly get a sense of the company’s personality. If a brand or company’s social media profiles show up at the top of the search results, people tend to click on it right away.
For example, I searched for a jewelry brand called PD PAOLA, then the company’s Facebook and Instagram profiles ranked 2nd and 3rd respectively. This is a good way to be more engaging and personal with your audience.
2. Social media channels tend to act like search engines.
Nowadays, people resort to using social media channels to find what they are looking for instead of using Google or Bing. This is why social media channels are acting like search engines now.
Brands that focus on visual content can benefit if they are visible on social media platforms like Instagram and Pinterest. You can add location and image tags to help your content get found by people. The more engagement with your social media platforms, you are also gaining more potential click-throughs to your site.
3. You can expand your reach through social media platforms.
Driving engagement and click-through from social media platforms might not have a direct impact on SEO, but it can indirectly impact SEO factors such as website traffic, domain authority, and backlinks.
If you are running a website, it might be best to expand your reach by having social media channels. Just make sure your social media profiles are easy to identify.
4. Social media can increase brand recognition and SEO authority.
Brand recognition is not synonymous with Facebook likes or Instagram followers. By brand recognition, it pertains to the ability of the general public and your target audience to recognize your company based on signifiers like colors, logos, symbols, and slogans.
Another thing you can benefit from social media channels is increased SEO authority. When you have increased authority, you become more credible. When a brand/website is credible, they rank better on search results.
5. Social media strategies can boost local SEO.
Last but not the least, social media can boost local SEO. In order for you to boost your local SEO, you should optimize your social media profiles. You can do this by adding a clear indication of your services, your hours, phone number, and address. Don’t forget to add keyword-rich description as well.
In conclusion, if you are running a website, you should try to broaden your concept of search and SEO. Utilize social media platforms in order for your brand/website to grow and be successful. If want to know why a website needs SEO, refer to Why Your Website Needs SEO (Part 1) and Why Your Website Needs SEO (Part 2).